.png)
Turn Local Hustle into Scalable Growth
You built your business on referrals, reputation, and relationships. But if you want to scale, you need more than word-of-mouth. At Paulger & Company, we help blue collar businesses create practical marketing and sales systems that attract the right leads, close more deals, and grow revenue without losing what makes you different.
​
Get a free 30-minute consultation 👇
.png)
.png)
Build a Repeatable Sales Process
Your best salesperson can’t carry the whole load forever. We help you build a sales process that anyone on your team can follow with structure, tools, and training that convert leads into loyal customers.
​
Includes:
-
Sales playbooks and scripts
-
CRM system selection & setup
-
Lead tracking and pipeline management
-
Closing and follow-up frameworks
Generate Quality Leads, Not Just Clicks
Marketing that doesn’t drive action is just noise. We focus on tactics that get your phone ringing with qualified leads, using both digital and offline channels tailored to your audience.
​
Includes:
-
Local SEO and Google Business optimization
-
Paid advertising (Google, Facebook, industry directories)
-
Referral system development
-
Targeted outreach campaigns (email, direct mail, trade shows)
.png)
.png)
Strengthen Your Brand Positioning
Customers need to know what makes your company the right choice fast. We help clarify your message and align your branding with the expectations of blue collar buyers and decision-makers.
​
Includes:
-
Brand voice and messaging
-
Website copy and conversion strategy
-
Logo and visual identity review
-
Value proposition refinement
Upsell, Retain & Repeat
New leads are great. But your existing customers are often your best growth engine. We help you install systems that boost customer lifetime value and drive repeat business.
​
Includes:
-
Upsell and cross-sell systems
-
Customer follow-up campaigns
-
Review generation strategy
-
Client reactivation workflows
.png)
.png)
Coach Your Team to Sell with Confidence
Your team may be great in the field—but selling can be intimidating. We coach your staff on how to talk to customers, handle objections, and sell without sounding like a salesman.
​
Includes:
-
Sales training for non-sales staff
-
Objection-handling scripts
-
Pricing confidence workshops
-
Field-based sales enablement tools
Built for the Way Blue Collar Companies Grow
You don’t need a “viral brand.” You need systems that make your phone ring, your team close confidently, and your customers come back for more. Our approach is hands on and built around your strengths so marketing and sales stop being a weak point in you business.
.png)
.png)